Travel during quarantine

An international cookbook submitted by ad folks

“WHAT CREATIVES DO IN ISOLATION” — THE STABLE
“COOKBOOK FROM INTERNATIONAL AD COMMUNITY COOKS UP QUARANTINE-SAFE TRAVEL” — SF EGOTIST

During a pandemic, Amy Char and I connected people in the advertising industry with recipes and stories from their home cities.
@TravelDuringQuarantine, is accompanied by a story about the dish that reveals something special about the culture of the contributor’s home city or country,
making the cookbook a travel compendium through food that also celebrates the industry’s diversity.

Within 1 month, we reached 36 people 24 countries in the advertising industry.
From ads school students to group creative directors, 14,000 impressions were reached

🇦🇷 #stayhome and visit Argentina through this chocotorta from @xjosefinamateo: “The translation of this dessert is literally ‘choco-cake’. For the last decades, it’s been the typical birthday cake, and its story is one of th

🇿🇦 #stayhome and visit South Africa through this Malva pudding from @claireshaban: “With 11 official languages and more cultures than I think I can count, it was hard to choose a dish that really encapsulates South Africa. In Cape Town we hav

🇩🇪 #stayhome and visit Germany through this white asparagus from @alicevwonderland: “Germans LOVE white asparagus. We wait for the season all year and when it’s finally here we eat as much Spargel as possible. (Yes everyone’s

🇸🇪 #stayhome and visit Sweden through these kanelbullar from @my.london.kitchen: “One of the greatest things about life in Sweden is the tradition of ‘fika’. It essentially means having coffee, a pastry and a chat, and at 3pm pret

🇺🇸 #stayhome and visit western Pennsylvania through these gobs from @david_romani4: “Western Pennsylvania has a rich culinary background, and one delicious treat has continued to bring communities together for generations—gobs. This swe

🇬🇷 #stayhome and visit Greece through these zucchini fritters from @triplevir.go: “A lot of the food that I would eat back home in Greece, I wouldn’t try to make by myself living abroad thinking that I will never do it half as good as m

🇺🇸 #stayhome and visit St. Louis through this sweet potato pie from @kalhujay: “Sweet potato pies are common all across the U.S. with most black families having their own twists on the recipe. But my family keeps it simple and to the point so

🇱🇧 #stayhome and visit Lebanon through this tabbouleh from @sandraaboujaoudeh: “Summertime freshness! Tabbouleh is a staple of the mezze or the Lebanese version of appetizers. Not a day passes without my mom doing this salad during summer, it

🇺🇸 #stayhome and visit San Francisco through this dutch crunch from @th3char: “The classic San Francisco bread isn’t sourdough. (Even though people have been sharing sourdough starter with their neighbors during quarantine... by taping

The project was created with 16 hours differences in time-zone (San-francisco & Bangkok).