BAND-AID

Words heal

Insight: Many times the wounds that hurt children, are caused by words.
Idea: Band Aid helps to heal emotional wounds, the same way they were caused- by words. 

WRITE-ABLE BAND AIDS
Verbal bullying in schools starts young but the emotional wounds it inflicts are often difficult to detect or explain. 
Band Aid found a way to bring awareness of this intangible problem, in a tangible way.

Art Director: Pupé Achavakulthep
Copywriter: Deepika Desai