Packaging design for Peruvian Chocolatier, Death by Xoko.
Insight: Many times the wounds that hurt children, are caused by words. Idea: Band Aid helps to heal emotional wounds, the same way they were caused- by words.
WRITE-ABLE BAND AIDS Verbal bullying in schools starts young but the emotional wounds it inflicts are often difficult to detect or explain. Band Aid found a way to bring awareness of this intangible problem, in a tangible way.